Case Studies

  • $10M Gold Rush

    New Instants Marketing Initiatives in Trinidad and Tobago

    To promote a new instants game at a target price point, the IGT team in Trinidad and Tobago worked closely with the National Lotteries Control Board to not only design a standout ticket, but promote in new ways, leading to strong sales

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  • VA Instants

    Collaborating for Growth in Virginia

    In 2019, the Virginia Lottery selected IGT to be its new Scratchers Ticket Printing and Services Provider. Learn how IGT and the Lottery worked together to grow the Scratchers portfolio in the first year of the new contract.

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  • WOF BMS

    Putting a New Spin on Wheel of Fortune®

    33 Lottery winners were scheduled to travel to Los Angeles in April 2020 as part of the Wheel of Fortune Big Money Spin linked promotion, but the trips were postponed due to COVID-19. Sony, IGT and partner lotteries responded by creating a one-of-a-kind virtual event to ensure these special winners received the Wheel of Fortune-themed experience of a lifetime.

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  • Cash Pop Short Case

    Supporting Draw Game Growth with Targeted Promotions

    Draw games are a cornerstone of the lottery portfolio, but require continued support to sustain long-term success. The New Jersey Lottery supported Cash Pop™ with a mix of promotion and advertisement, leading to significant sales growth.

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  • GTD Short Case

    New Self-Service Vending Options Support Lottery Growth

    The GameTouch Draw™ self-service terminal is designed to thrive in social and non-traditional retail spaces. Learn how these units have created new Lottery engagement opportunities in New Jersey.

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  • 2 Lotto

    Expanding Lotto Games with New Player Value

    Jackpot-style state Lotto games are cornerstones of lottery product offerings. Learn how states like Colorado have used new play enhancements and product evolutions to provide players new levels of value in their Lotto game experience.

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  • CashPop

    The Future of Draw Games

    IGT’s Game Development and Portfolio Management team runs FutureGame™, a draw game innovation process. Cash Pop, a simple and unique draw game, is one of the latest games to be developed and launched from this program. See how Cash Pop is bringing new play experiences to players around the world.

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  • ChainStory

    How IGT Helps Lotteries and Large Retailers Succeed Together

    The Retail Sales and Execution team plays an important role in helping both lotteries and large retailers maximize their lottery sales by driving player engagement and analyzing key data. Learn more about IGT’s ReSET and some of the exciting initiatives that have grown lottery sales for our customers.

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  • InLane

    Using In-Lane Sales to Expand the Lottery Footprint

    Selling lottery products in-lane offers the opportunity to not only expand the lottery footprint, but also drive incremental sales from customers who may not have otherwise considered a lottery purchase. See how two retail chains in Texas have started selling lottery in new and exciting ways.

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  • Idaho Lottery

    Putting the Wooh! into Scratch Games in Idaho

    The Idaho Lottery has seen great success in recent years implementing strategies to support profitable growth and maximize returns to Idaho’s Public Schools and the State’s Permanent Building Fund. Learn how IGT helped support this growth.

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  • Making Lottery More Accessible in the Age of Cashless

    Lottery is one of the last major U.S. industries that is almost entirely cash-based. But a few states are now able to offer cashless lottery transactions. See what impact this new level of accessibility can mean for lotteries.

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  • Opening the Door to New Lottery Sales Opportunities

    Large chain stores have historically limited the lottery products they offer in their stores. Learn how IGT developed an award-winning solution to expand lottery footprints with these retailers.

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  • Drawing in New Players in Non-Traditional Retailers

    Discover how IGT is helping lotteries expand their retail footprint while giving players a streamlined lottery purchasing experience.

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  • Bringing Digital Enhancements to New York’s Scratch-Off Games

    The New York Lottery developed a new digital-focused enhancement to their scratch-off product to attract a broad range of players and give them new and exciting ways to win.

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  • Using Second Chance Opportunities to Drive Lottery Sales

    One of the most effective tools lottery can use to drive interest in their games is exciting second chance prizes. IGT supports a full turnkey second chance platform, and develops and executes marketing programs and money-can’t-buy player experiences to support lotteries around the world.

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  • Driving the New Sports Betting Marketplace

    When the sports betting marketplace in the U.S. opened up in 2018, operators sought a solution that was trustworthy, scalable, and ready to deploy quickly. Learn why IGT’s PlaySports became the right solution for customers around the country.

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  • New Jersey Lottery Logo

    Achieving Success with a Corporate Sales Representative Program

    Strong corporate retail partnerships are important to a lottery’s success. By providing chain retailers with excellent customer service and sales solutions, lottery sales representatives can help foster these relationships and maximize lottery sales growth.

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  • New Jersey Lottery Holiday Sampler Case Study

    Offering Draw Games for Holiday Gifting

    Lottery tickets are a popular gift to give to adults during the holiday season, but the majority of givers buy scratch tickets. The New Jersey Lottery and Northstar New Jersey worked with IGT to identify the obstacles to giving Draw Game tickets as gifts and to introduce a practical solution.

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  • Georgia Lottery Case Study

    Amping Up Sales Execution to Fuel Growth

    The Georgia Lottery Corporation (GLC) is always turning up the volume on sales growth. As the second-largest lottery in the U.S. in per capita sales, the GLC constantly focuses on sales execution to maintain its record-setting sales performance. In the last year, the lottery has been working with IGT at the local Atlanta level and with members of the corporate Retail Sales and Execution Team to deliver a series of programs in support of the lottery’s growth plans.

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  • Hoosier Lottery Case Study

    Battling “Bintimidation”

    While scratch-off sales were up 13% year-over-year, the gains were coming from the higher price point games. IGT and the Hoosier Lottery leveraged the Six Pillars of Success to attract new and lapsed players and reverse declines in lower priced games maintaining overall profitability.

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  • Bringin’ Home the Bacon

    Bringin’ Home the Bacon

    IGT Indiana leveraged the hottest trend – bacon – to attract new players, increase profits and become a part of a pop culture conversation.

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  • Poland  Case Study

    Rebranding & Rebuilding Poland’s Instant Ticket Business

    A refreshed product portfolio and retailer base leads to skyrocketing instant ticket sales in Poland

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  • Super Ticket

    Supersizing Texas’ Scratch-off Sales

    A big innovative, new product category supported by the Six Pillars of Success led to record-breaking Texas Lottery sales

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  • WSOP

    Re-engaging the Current Playerbase

    The New Jersey Lottery and IGT leverage the popularity of poker to increase affinity and re-engage the current playerbase

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